The Original Mast General Store opened in 1883 in the rural community of Valle Crucis, North Carolina. Storekeepers tried to have everything the community needed... from cradles to caskets. Downtowns in North Carolina, South Carolina, and Tennessee, the same friendly and knowledgeable service that welcomed neighbors in Valle Crucis can be found in all of our communities. As a general store, Mast Store offers a variety of goods from fashion to fried chicken cookbooks and toffee to tents. Our employees are knowledgeable, experienced, and excited about the products we carry and many have crossover interests in several departments. They are happy to provide advice on outdoor gear, fashion accessories, and even cooking tips.