Insomnia Cookies, the beloved cult brand known for serving warm cookies all day and late into the night, is set to open its first store in Winston-Salem. The new bakery, located in the heart of downtown Winston-Salem, near the corner of 7^th St W and Trade St NW, marks the brand’s 11^th store in North Carolina and 252^nd location nationwide. 

Here to the rescue when that craving for something sweet hits (even at 3 a.m.!), Insomnia Cookies offers in-store, pickup, and delivery options for customers to experience the company’s signature warm, delicious cookies. From the Classic Chocolate Chunk cookie to favorites like Snickerdoodle and Confetti Deluxe, delicious Cookies IN Ice Cream flavors, decadent brookies, brownies, and blondies, a full slate of vegan options, and a frequently-rotating limited-edition menu, the brand’s offerings satisfy every sweet tooth – warm or cold.

In celebration of the new Winston-Salem location, Insomnia Cookies will be holding an all-day in-store grand opening event and late-night celebration baked full of freebies, treats, and more on Saturday 10/28 from 12pm until 3am. The late-night bakery is looking forward to giving back to the local Winston-Salem community by donating a portion of retail sales from the grand opening event to Second Harvest Food Bank.